Zuva reValentine rava pedyo, uye ndizvo zvakaitawo gore negore vanhu vakawanda vanoda kutenga kana kupa vanhu mabhokisi echokoreti dzekare dzaRussell Stover nedzaWhitman's Sampler, dziripo pamutengo uri pasi pe$12 paWalgreens, CVS, Walmart, neTarget.
Asi gore rino, vatengi vanogona kuodzwa mwoyo pavanovhura mabhokisi makuru matsvuku kana epingi akaita semoyo, sekureva kwemutsigiri wevatengi. Izvi zvinodaro nekuti kurongedza zvinhu kunotsausa, anodaro Edgar Dworsky, aimbova mubatsiri wegweta guru reMassachusetts uye mupepeti weConsumerWorld.org.
Dvorsky akati tsvakiridzo yake yakaratidza kuti mabhokisi akakura zvakanyanya anogona kunyengedza vatengi kuti vafunge kuti vane chokoreti yakawanda asi ivo vasina.
Varindi vevatengi vanoti nzira iyi "inozorodza," uye mutemo wenyika haubvumiri izvozvo. Vatongi vanoongorora kuwanikwa kwechigadzirwa chakawanda nekuenzanisa kugona kwepakeji nehuwandu hwechigadzirwa chirimo, akadaro. Vanobva vaona kana nzvimbo yacho yakawedzerwa isingashande zvakanaka uye isina basa repamutemo, senge kudzivirira chigadzirwa.
Izvi zvakasiyana nechiitiko che "deflation", tsika yekurongedza zvigadzirwa inowanzoitika kana inflation ikakwira zvakanyanya uye mitengo yemakambani ichikwira. Kuti vadzore mitengo iyi, makambani akarongedza zvigadzirwa kuti zvitaridzike zvidiki, zvakareruka, uye zvakashongedzwa nemavara asina kushongedza zvakanyanya.
Mazuva mashoma apfuura, Dworsky anoti, muverengi akamuzivisa nezvebhokisi remachokoreti ndokumutumira humbowo hwebhokisi raiva nemasampuli echokoreti dzaWhitman dzakaita semoyo.
Bhokisi iri rakafara masendimita 9.3, rakareba masendimita 10, uye rinorema masendimita 5.1. “Iri saizi yakanaka,” akadaro Dvorsky. Asi bhokisi parakavhurwa, maiva nemachokoreti gumi nerimwe mukati.
Saka Dvorsky akatenga mabhokisi akati wandei eWhitman yegore rino ($7.99 rimwe nerimwe) ndokubvisa zvese zvekurongedza zvemukati nemachira. "Chocolate bars inongotora chikamu chimwe muzvitatu chebhokisi."
Dvorsky haana humbowo hwekuti kambani iyi iri kuchengetedza mari pachokoreti zvichienzaniswa nemakore apfuura. Asi CNN yakawana bhokisi rechokoreti dzakaita semoyo dzaRussell Stover dzine zuva rekupera raChikumi 10, 2006, dzakachengetwa nemumwe wevashandi vedu sechiyeuchidzo, uye dzaive nehukuru hwakaenzana: 9 inches yakafara uye 10 inches yakafara.
Dvorsky akawanawo chocolate bar yeRussell Stover ine chimiro chemoyo che5.1 ounce ine zvidimbu zvipfumbamwe. "Inoda kusvika kaviri kukura kwebhokisi reRussell Stover rine zvidimbu zvinomwe," akadaro.
"Fungidzira kuti wagamuchira bhokisi hombe. Kana ukaripa kumudiwa wako paZuva raValentine, vanozofunga kuti bhokisi hombe remachokoreti, asi chaizvoizvo pfumbamwe chete," anodaro. "zvinotyisa."
Makambani ese ari maviri anoratidza papakeji huremu uye huwandu hwemaswiti ari mukati. Lindt & Sprüngli, kambani yechokoreti yeSwitzerland ine maRussell Stover, Whitman's neGhirardelli, yakatumira chikumbiro chekutaura kuna Russell Stover Chocolates.
Russell Stover Chocolates vakati "inogona kuudza vatengi vedu zviri mumapakeji edu zvakajeka."
"Izvi zvinosanganisira kugoverwa kwehuremu hwezvigadzirwa pamwe nehuwandu hwechokoreti dziri mumabhokisi edu ese eZuva reValentine," Patrick Khattak, mutevedzeri wemutungamiri wekushambadzira wekambani iyi, akadaro muemail kuCNN Business.
Kare, vatongi vakambopomera vagadziri vechokoreti mhosva yekunyengedza mapurasitiki. Muna 2019, Gweta reCalifornia District rakaendesa nyaya kudare vachipokana naRussell Stover naGhirardelli, vachiti vaishandisa maburi enhema nemamwe manyengeri mumabhokisi nemabhegi echokoreti kuti mapakeji acho aratidzike akazara kupfuura zvaari chaizvo.
Magweta edunhu, kusanganisira Gweta redunhu reSanta Cruz, vakagadzirisa nyaya yacho uye makambani akabhadhara faindi yemadhora mazana manomwe nemakumi mashanu ezviuru ($750,000), vachibvuma kuti hapana chakaipa chakaitwa asi vachibvuma kuchinja machira acho.
Gweta reSanta Cruz, Mutevedzeri weDunhu, Edward Brown, akati ari kuferefeta mienzaniso yazvino yekunyepedzera kwekuputirwa kwemakambani maviri aya. Akati Dvorsky akamubvunza nezvenyaya yake yakakurumbira pamusoro pemabhokisi echokoreti aRussell Stover naWhitman.
"Zvinosuwisa kuti izvi zvichiri kuitika. Zvinosuwisawo," Brown akaudza CNN. "Tichaongorora kana makambani aya akashandisa mukana wekuti pave nekusateerera mutemo. Kubva panyaya yedu muna 2019, pane zvakawanda zvakawedzerwa zvinokanganisa mitemo."
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Nguva yekutumira: Gunyana-05-2023
